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Dana White: PromaxBDA Sports Marketing Awardee

Written on October 07, 2010 by Markham Mencken

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"In selecting a recipient for our inaugural Game Changer Award, we felt Dana White perfectly embodies the type of sports-marketing figure worthy of setting precedent for this honor." ---Jonathan Block-Verk, PromaxBDA President

UFC President, Dana White, will be honored on November 18 by PromaxBDA a 2010 “Game Changer Award” in New York City. The Game Changer Award recognizes an innovator that transformed sports media and sports media marketing through technology, application, business model and industry.

White took over the struggling organization in 2001 as part of the Zuffa LLC’s purchase. He made UFC a billion-dollar sports promotion that it is today by embracing new technologies, securing new TV deals, prompting significant domestic and international expansion and continuing the organization’s regulatory efforts. Because of this, UFC has helped the Mixed Martial Arts industry to move into the mainstream. According PromaxBDA President, Jonathan Block-Verk, Dana White is the perfect epitome of a game changer as his shift in perception gave the UFC brand its meteoric rise.

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Junior Dos Santos Gets a Heavyweight Title Shot

Written on August 09, 2010 by Markham Mencken

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Dana White knows how to encourage his fighter to give a good match. If not because of his promise for a title shot, Junior Dos Santos would not give his best shot. And it seems that the Brazilian big man is taking the promise for keeps.

Junior Dos Santos appears to get his promised title shot after winning at the UFC 117 against Roy Nelson. According to the UFC President Dana White, the performance was good enough to give the Brazilian big man a chance for the belt. The Dos Santos vs. Nelson bout was featured on the UFC 117 Card, where the former beats “The Ultimate Fighter 10″ winner. Though he was given strikes from all angles, Nelson’s body proves to be capable of accepting physical punishments. He even fought through and survived the final bell. It’s the score card (30-26, 30-27, 30-27) that gave a lopsided nature to the fight.

Aside from bigger challenges that awaits Dos Santos, he became more focused for UFC 117 because of the promised title shot. And in the event that he’ll win his upcoming match, three of the five title holders would be Brazilian. That would be Junior Dos Santos, Anderson Silva and Mauricio “Shogun” Rua. But if the title shot would take place in the big man’s home town, that remains to be seen. However, White stated that the company is planning for a Brazilian expansion.

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