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UFC Expands to Japan Through Internet and Mobile Deals

Written on January 26, 2011 by John Paul Vill

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"We want to make sure that any fan who wants to watch the UFC has the best access they can and, at the same time, reach new fans." ---Mark Fischer, UFC Executive Vice President and Managing Director of Asia

It seems that the biggest mixed martial arts promotion also known as UFC will increase its Japanese involvement this year with two new deals.

During a Monday presscon at UFC fighter Yoshihiro Akiyama’s Cloud Dojo in Tokyo, UFC announced deals with TV Bank Corp and Hikari TV. TV bank Corp. This puts the organization’s first official mobile site on all three major Japanes cellular network while Hikari TV streans live and archived UFC bouts. The ventures will be launched on Feb. 1.

“Today is a very important step in expanding our media platforms to bring the UFC to more Japanese fans than ever before,” Mark Fischer, UFC Executive Vice President and Managing Director of Asia, stated. “We want to make sure that any fan who wants to watch the UFC has the best access they can and, at the same time, reach new fans.”

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Mark Fischer Heads UFC Asia

Written on August 30, 2010 by Markham Mencken

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The Ultimate Fighting Championship is masterminding a plan of taking the East over! Dana White is really making an effort to expand their audience, and it will start in Asia. Thanks to Mark Fischer, he will be the new Managing Director of UFC Asia.

UFC President Dana White is making a plan to dominate the whole world with mixed martial arts. After the UFC 118 event last Saturday, White named Mark Fischer as the latest addition to the company’s global promotional efforts. A NBA executive for 12 years, Fischer will take the lead in moving the UFC brand in Asia. The Asian market opens up the feasibility of airing UFC products in over one billion households. It’s a major move for the company, who aims to make mixed martial arts and its brand the biggest sport in the world. The new Managing Director of UFC Asia even pointed out that UFC got numerous market in Asia,  particularly China, Japan, Korea, Taiwan, Hong Kong and Southeast Asia.

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