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UFC enters into a brand new fight, this time in a battle against pay-per-view piracy. Find out who the big guys are pitting themselves against...
“This is a fight we will not lose.”
President Dana White, full of conviction, stated in a nutshell the kind of fight the UFC has recently lodged itself into. The organization started its quest to dissolve all the pirates that had been streaming their live fights illegally by issuing subpoenas to Justin.tv and Ustream.tv, in which the company claim their rights to obtaining the identities of users who uploaded their UFC content on the sites.
Despite earning from a hefty sum of more than 7 million pay-per-view subscriptions last year, the company admits losing untraceable millions from online theft. This led them to take action against the two sites, since they have tracked users that illegally stream UFC live fights from both.
The events are copyrighted and protected by the intellectual property rights law. However, on a lighter note, the organization is turning to technology in order to address the need to publish their content on a wider range of platforms. Sports promotion company Zuffa suggests licensing mobile devices and online sites for legal UFC content streaming for the company to control the outflow of their media properties.View Article Source »
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