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Category: MMA

Bellator TV Ratings Rebound

Written on April 27, 2011 by Markham Mencken

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After last Saturday's Bellator 42 took place, the promotion's TV ratings on MTV 2 rebounded for more than 50%.

Albeit enjoying a consistent television presence for the first time, is still struggling to find constant audience on MTV2. According to MTV officials, 42 – which took place last Saturday night – drew an average audience of 199,000. That is more than half of the viewers that 41 got.

As Bellator Fighting Championships aim to differentiate its organization from , the promotion operates in a tournament format. And although they tend to assemble a pool of talented fighters, they do not have the star power or brand recognition of . However, Bellator’s have been a boost to MTV2’s Saturday night ranking. More over, their premier telecast gave the network its highest ratings in the key advertiser demographic of men 18-49 and 25-34 for the past couple of months.

Will Bellator become the next biggest MMA promotion before the year ends? Let your insights be heard by leaving a comment.

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