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Category: Events MMA UFC

UFC Expands to Japan Through Internet and Mobile Deals

Written on January 26, 2011 by John Paul Vill

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"We want to make sure that any fan who wants to watch the UFC has the best access they can and, at the same time, reach new fans." ---Mark Fischer, UFC Executive Vice President and Managing Director of Asia

It seems that the biggest mixed martial arts promotion also known as will increase its Japanese involvement this year with two new deals.

During a Monday presscon at UFC fighter Yoshihiro Akiyama’s Cloud Dojo in Tokyo, UFC announced deals with TV Bank Corp and Hikari TV. TV bank Corp. This puts the organization’s first official mobile site on all three major Japanes cellular network while Hikari TV streans live and archived UFC bouts. The ventures will be launched on Feb. 1.

“Today is a very important step in expanding our media platforms to bring the UFC to more Japanese fans than ever before,” Mark Fischer, UFC Executive Vice President and Managing Director of Asia, stated. “We want to make sure that any fan who wants to watch the UFC has the best access they can and, at the same time, reach new fans.”

The TV Bank Corp. deal makes the site on NTT Docomo, namely KDD AU and Softbank, the top cellular carriers in Japan. UFC updates, ringtones, wallpapers, fights on demand and other contents are downloadable on these sites. Some contents can be downloaded for free while others are paid.

Meanwhile, the deal with Hikari TV, run by NTT Plala Corp, opens the UFC to the company’s quickly growing subscriber list of 1.3 million people. In addition to live and archived UFC fights, the PRIDE library will be available. too.

“There has never been a better time to be a UFC fan in Japan,” Fischer stated. “Along with our existing partnership with WOWOW, the two deals announced continue to expand our media partnerships and consumer reach. Furthermore, the UFC is clearly building momentum in Japan toward finally bringing a live UFC event here for the first time in over a decade.”

The organization will soon host a Japan show this year or the coming year.

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